Wisp is a concept app and Visual Identity for a social media platform aiming to bring users all over the world together through music and place, inspiring empathy in those you don’t know. 

Leave digital cassettes wherever you are in the world with a song that’s meaningful to you. Others can collect your Wisp’s and and interact with them, linking sound and place, communicating feelings through lyrics.

At its heart, Wisp is about the power of shared experiences. It's the moment you realise someone halfway across the world felt the same way you did when hearing that song. It's about understanding that the spot where you're standing meant something to someone else too.

The goal of this project was to create a convincing Visual Identity and concept for a Company/Brand, through all the major touch points for its users.