Off the back of the "Love Our Laneways" project in Sallynoggin, A Playful City & DLR came back together to collaborate on an even more ambitious project, "Love Our Place", aiming to uplift communities and facilitate change through Co-Design & Creative Placemaking.

This required a Visual Identity that matched that ambition, something that could unite communities under a single banner.

Using their pilot location, Deansgrange, as a jumping off point, I created a proposal for a bespoke and engaging Visual Identity that covers all the touch-points needed from a Brand of this nature; from an updateable and interactive Website, to Signage and Way-finding.

Love our Place uses Iconography & rich visual elements to convey a sense of community &  make community members feel like their voices matter.